Eriksson Unites With Hagenburg

Former United Stage booker and manager Carolina Eriksson has joined Hagenburg, the company formed when Kentaro Group bought Petri Lunden’s Sweden-based Talent Trust.

"The company’s expanding and to find a senior music manager that is available, interested and brilliant is like finding a new fantastic artist – an almost mission impossible. We sought and we found," says Lunden, who stayed on as Hagenburg’s executive chairman.

Eriksson, who will work out of the company’s Stockholm office, will continue to look after the acts that she’s bringing to Hagenburg, including Klas Gullbrand, Plan Three, Radio LXMBRG, Raymond & Maria, and Street Fighting Man, while being on the lookout for new talent.

Hagenburg’s existing roster includes The Cardigans, Europe, Peter LeMarc, D-A-D, The Poodles, Film On Four, Sarah Dawn Finer, and Neverstore, which was due to play a January 10 ETEP showcase at Holland’s Eurosonic-Noorderslag weekend.

"It feels great to have the possibility to focus 100 percent on artist management, especially within a company with such potential as Hagenburg," was Eriksson’s take on her move to the company.

She has a background in A&R at Jimmy Fun/Tom Bone music publishing, and gained booking-agent and management experience at United.

Kentaro, which takes its name from the central African tribal word for "lion mother," handles the worldwide media rights for a host of high-calibre European and international soccer matches. It also handles the distribution rights for many of the world’s most important televised boxing matches.

Attaro, a wholly owned subsidiary, organises the events and runs the sponsorship and hospitality packages.

The company’s based in Switzerland but has a network of European offices including London, Hanover, Stockholm and Gothenburg.