They say that sometimes, if a note hits the right pitch and frequency, it will break glass.
While it’s debatable whether the hysterical squeals of Jonas Brothers fans could produce such results, the fever pitch surrounding the band could break records of its own.
With brothers Kevin Jonas on guitar and backup, vocalist Joe Jonas and Nick Jonas on guitar, drums and vocals, the group has been generating plenty of heat in the world of tween pop and beyond.
Fresh off the support slot on the blockbuster Hannah Montana/Miley Cyrus tour, the band recently signed a two-year, multimillion-dollar worldwide touring agreement with Live Nation. The guys are set to star in a Disney Channel series of their own called "J.O.N.A.S!" (Junior Operatives Networking As Spies) as well a musical movie called "Camp Rock" that will debut on the channel this year.
Along with side gigs, in-store appearances and dozens of YouTube postings, the band will also release a new album this year that they recorded while touring.
Not too shabby for a group of guys who aren’t even of legal drinking age.
Still, it took a while for the Brothers to find their niche.
The trio started performing and acting as kids, but it wasn’t until Nick signed a record deal of his own and recorded a song with his brothers that executives at Columbia Records took note. It’s About Time was released in 2006 after multiple delays, but the album didn’t fare well on the charts.
Agents Brian Manning and David Zedeck of CAA told Pollstar the band has gotten where it is today by displaying a nearly unmatched dedication to going out and playing to as many fans as possible.
They explained the Brothers have one of the best work ethics of any group around. "From one show to two shows to three appearances to five to 10 commitments a day, they have just been willing to add as much as possible to make themselves more accessible to their fans," Manning said.
In fact, being a part of one of the biggest tours of 2007 didn’t necessarily make it easy for Jonas Brothers fans to see the guys in action. After tickets sold out at lightning speed in nearly every city, they showed up on the secondary market with prices topping hundreds, and sometimes thousands, of dollars.
Kevin Jonas told Pollstar during the tour that the group worked hard to reach out to fans who couldn’t get their hands on one of those golden tickets by appearing before and after their Cyrus supports when possible.
"We try and facilitate so many of the people that couldn’t get tickets," Jonas said. "We’re doing a bunch of these Verizon Wireless in-stores where we’ve been showing up and doing a signing or a performance … and on average, about 5,000 people have been showing up to each event."
But the side gigs didn’t end there.
"We also do shows after the shows in the clubs," Jonas said. "For example, after playing the Staples Center we rushed over to the Knitting Factory and played our own sold-out show … at 10:30 on a Monday night – a school night!"
And, as previously mentioned, the group has reached out to fans through the Internet.
Philip McIntyre, who co-manages the band along with Johnny Wright and the Jonas Brothers’ father, Kevin Jonas, explained how the guys have used technology to keep up with fans through frequent updates and silly postings, some which have received hundreds of thousands of hits to date.
"YouTube, MySpace, from day one have been an integral part as far as building fans and communicating with the Jonas Brothers fan base," McIntyre told Pollstar. "It’s a natural fit, it’s who they are, it’s something they truly enjoy doing."
After living out of vans, trailers and buses for the last three years, it’s also apparent that the touring life is something the brothers are thoroughly enjoying as well.
"We’ve grown up being a touring act," Jonas said. "From playing high schools and middle schools to clubs – we’ve played some of the worst clubs in all of America – to now playing the largest arenas in each city; it’s an amazing journey we’ve been on."
McIntyre stressed that credit had to be given to the band.
"They write their own music, they play their own instruments. These guys are true artists," he said. "They leave it all on the stage. The fans react to it and they know how much the boys are putting into it. Therefore they feel like that journey’s just as special to them as it is to the boys."
The Brothers’ "Look Me In The Eyes" tour kicks off at the end of January and is expected to hit more than 140 theatres and arenas worldwide.