From Smirnoff to

The Smirnoff Music Center, formerly the Starplex, has a new name.

Live Nation signed a multiyear agreement with Idearc Media Corp.’s, effective January 30th, immediately changing the 20,111-capacity amphitheatre to the Center.

The venue is part of Dallas’ Fair Park complex, which includes museums, an aquarium, gardens and the Cotton Bowl stadium. Financial details were not disclosed.