Harrah’s Taps C3

C3 Presents is expanding its booking and marketing relationship with more than 20 Harrah’s Entertainment properties nationwide excluding those in Las Vegas, partner Charles Attal told Pollstar.

The company has been working with Harrah’s for the last three and a half years, starting with a single property and bringing that to four before the latest deal, which will be formally announced shortly.

"It’s a great opportunity for us to be able to expand our relationships with Harrah’s nationwide," Attal said, in addition to venues his company already promotes in Louisana, Mississippi, Iowa and Missouri.