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Rum Is Sound Advice
The Sound Advice Amphitheatre in Palm Beach, Fla., has been renamed Cruzan Amphitheatre, named after a Carribbean rum made by the Absolut Spirits Co.Financial details of the agreement were not disclosed.
The 20,000-capacity shed already has a relationship with Cruzan, which sponsors the name of the Cruzan Chill Zone, a bar on the premises.
This is the fourth name for the amphitheatre, which was christened the Coral Sky Amphitheatre in 1996 before being renamed MARS Music Amphitheatre.