Naming Rights Round-Up

A new arena in Kingston, Ontario, has firmed a naming-rights deal with a local radio station, while the Coors Amphitheatre in Southern California has reached its own deal but isn’t talking.

Venue owner and operator Live Nation said the new sponsor for the Coors Amphitheatre in Chula Vista, Calif., could be named as early as April 1st, a representative told the San Diego Union-Tribune.

Canadian radio station K-Rock 105.7 in Kingston, Ontario, has become the sponsor of a new $46.5 million hockey arena center in a 10-year sponsorship deal worth a total of about $3.4 million. K-Rock owner John Wright called the deal "the biggest thing to happen to us since we launched," the Kingston Whig-Standard reported. "It’s a large, large commitment for a company of our size."

The as-yet-unnamed arena opens with a minor-league hockey game February 22nd and with popular Canadian band The Tragically Hip the next day.