Time Warner’s New Digs

The Live Nation-operated Walnut Creek Amphitheatre in Raleigh, N.C., will now be known as the Time Warner Cable Music Pavilion at Walnut Creek following a recent naming rights deal.

Time Warner Cable has inked a five-year, multimillion-dollar agreement with Live Nation and the city of Raleigh, with an option for a two-year renewal at the end of the term, according to a company statement.

TWC will record live content to be featured on its Carolina On Demand cable service, the company said, and additional perks could include special presale opportunities for customers.