Crocs Go Musical

Crocs Inc. – that of the funny plastic shoes and which holds the title sponsorship for the AVP Pro Beach Volleyball Tour and numerous other sports properties – has decided to try its hand at music festivals and other entertainment events.

This year, Crocs has signed on or is finalizing contracts with roughly 30 non-sports events including Milwaukee’s Summerfest, the New Orleans Jazz & Heritage Festival, Seattle’s Bumbershoot and Bonnaroo Music & Arts Festival, according to

Starting this summer, Crocs will have a presence at 25 amphitheatres through a partnership with Live Nation, the All Points West Music & Arts Festival and four fests total produced by AEG.