Red Light Proposal Gets Green Light

Red Light Management has been tapped to design and manage a new amphitheatre in Roanoke, Va., after a committee deemed the company’s proposal to be the most responsive to the city’s needs.

Roanoke will undertake construction in phases, allowing the city council to review the siting, design, and cost of the facility before authorizing its construction, according to a statement.

Charlottesville-based Red Light will conduct a feasibility study for a 7,000-seat amphitheatre at the former Victory Stadium site. The 9-acre site has apparently been floated by city officials as a riverfront entertainment development. Last year a consultant reportedly estimated the price of an amphitheatre by the Roanoke River at $12.6 million.

"Red Light’s philosophy is to make Roanoke’s amphitheatre an economic driver for the city, a focal point for community activity, and a place that embodies the spirit of Roanoke," the statement said.

"I think the team’s experience both in terms of designing facilities and managing the facilities, and intimate knowledge of Virginia’s entertainment market was very important," assistant city manager Brian Townsend told the Roanoke Times. The deal is expected to be finalized in the coming week, he said.

Red Light has provided venue management services for The Boathouse in Norfolk, the Abyss in Virginia Beach, The Classic Amphitheatre in Richmond, and Charlottesville Pavilion, among others.