C3 Harrah’s Plans Surface

C3 Presents, which struck a deal with Harrah’s Entertainment to book all but its Las Vegas venues, has made a national marketing alliance with the hotel-casino empire that will include the World Series of Poker.

In addition to the red-hot poker phenomenon, C3 will bring artists including The Black Crowes, Elvis Costello, Sheryl Crow, Journey, Stone Temple Pilots, Bonnie Raitt and ZZ Top to Harrah’s properties this summer.

"Harrah’s has a great network of world class venues already in place which lends itself perfectly to multi-property routing," C3 Presents partner Charles Attal said. "Our partnership with Harrah’s across the USA will bring more great music into their unique venues."