Italy — Having united their own businesses to form HUB Music Factory, Alex Fabbro and Titti Seregni have merged it into Andrea Pieroni’s LIVE Group.
Details of the deal weren’t available at press time but the former chiefs of AF Concerti and Hard Stuff, who have run their businesses under the HUB umbrella for nearly a year, started operating as a division of the Florence-based LIVE on May 7.
Fabbro and Seregni will both be managing directors of HUB and continue working from their respective offices in Udine and Milan.
LIVE’s combined client list now includes Metallica, My Chemical Romance, Iron Maiden, NOFX, 30 Seconds To Mars, Juliette And The Licks, Gogol Bordello, Serj Tankian, The Hives, Dream Theater, Pennywise, Slipknot, Millencolin, Him, Ska-P and Tool, which easily puts it in the country’s top six promoters for international acts.
It also runs the Gods Of Metal, Rock In Idro and Evolution festivals. Rock The Week, a twinned event in Milan and Bologna, will debut June 16-18.
Pop Circus, another new event aimed at the indie market, makes its debut in Milan July 5.
The group is also active in promoting local talent and produces tours for acts including Negrita, Verdena, Roy Paci & Aretuska, which is currently on a 47-show tour of Europe.
"With Hub’s arrival to LIVE, our position as promoters on the Italian market will be even stronger and the road to expansion of the group will continue," Pieroni said in a statement, which also revealed that his approach to HUB came at an opportune time.
"While we were discussing our new project we received an interest from Andrea Pieroni," Fabbro explained. "It seemed he had a very interesting proposition and we immediately understood that this was the right challenge to widen our objectives of creating a strong new force in the Italian live market."
LIVE will be able to expand its share in the indie market, a relatively new sector for Pieroni’s rock-driven company, while HUB will have the chance to operate on a larger scale and take on more projects.