AEG, Burnett Partner For Rodeo Show

A partnership composed of AEG and Mark Burnett Productions is taking over production of the "Toughest Cowboy" television series beginning next season.

The program, now in its second season on Fox Sports Net, follows a live, touring rodeo competition that tests cowboys in three disciplines – bareback, saddle bronco and bull riding – each night before a winner is declared. An overall "Toughest Cowboy" champion is named at the end of the season.

Discussions with networks and new sponsors for upcoming seasons of the show are in the works, according to a statement.