Live-360 Heats Up

Indianapolis-based Live-360 has found a warmer climate for its business, partnering with Arena in Glendale, Ariz.

Dave Lucas’ company has hired Hollie Bixler, an Arizona State Fair marketing exec, and given her an office inside the arena.

The partnership involves a new concert series seating program called Your Exclusive Access that guarantees fans access to premium seats at the venue for all concerts on an annual basis. The program also focuses on sponsorship opportunities.

Live-360 created the program for Arena and will work with promoters to bring in additional nationally touring shows and other programming to the venue.

"We are thrilled with the opportunity to work with Arena," Lucas said in a statement. "Our goals are to help maximize their state of the art facility by leveraging our expertise in areas that will ensure success."