Please Take Our Festival

After getting Claudio Trotta’s Barley Arts on board to book some international rock acts for its festival, the members of the Adro Rock Committee then asked if the company would like to take the Italian event off their hands.

The local authority in Adro, a small town near Brescia, decided it couldn’t afford to fund this year’s Rockin’ Field. Having already booked some of the bands, Trotta adopted it and took it 100 miles east back home to Milan.

"They wanted this hard rock festival to be part of their summer season of shows and entertainment, so we announced it there," explained Barley Arts press officer Elena Pantera. "Then the town council decided that this year it’s not possible to invest in a summer season of shows, so we just took the festival and moved it to Milan Idroscala."

"We’re treating it as a small festival, a niche event if compared to the big rock festivals, but we’re confident it will grow in the years to come," she said, as the company prepared for the first mega-hard rock fest it’s done since the last Monsters Of Rock in 1998.

The July 26 event on a 5,000-capacity configuration of the "Idropark," a huge greenfield site in the city centre, features Helloween, Avantasia, Epica, Vision Divine, Threshold, Eluveitie, Biomechanical, White Skull and Clairvoyants.