AARP’s 50th Bday Party
Legendary artists including Yolanda Adams, Patti Austin, Shirley Caesar, Chaka Khan, Queen Latifah, Dionne Warwick, CeCe Winans and Ann Nesby will be at the 20,000-capacity venue as the organization qualifies for its very own AARP card. Emerging stars, including Paris Bennett and Jamia Simone Nash, will also be on hand.
DMI Music & Media Solutions will produce Songs of Soul & Inspiration. After Grammy and Tony-winning producer and choreographer Debbie Allen wraps up directing Tennessee Williams’ “Cat on a Hot Tin Roof” on Broadway in New York, she will share her skills as director of the concert.
Tickets for the event are available at Ticketmaster.com.
“This is more than one evening of incredible music,” Tena Clark, founder, CEO and chief creative director of DMI, said in a statement. “This event represents a new way of thinking about the industry, using artists and music to inspire a powerful emotional connection between an organization like AARP and its members. This philosophy and the industry expertise we offer is how we stay ahead of the curve in the existing music marketplace.”
In addition to its work with AARP, other companies DMI works with to link music to build brand connections include Delta Airlines, Build-A-Bear Workshops, Subway Restaurants and Wyndham Hotels & Resorts. Natalie Cole recently inked a deal with DMI for the company to produce and promote upcoming projects for the Grammy-winning artist.