First up is iLike’s user base. The company announced that it had reached 30 million users, a 100 percent increase within the last nine months. In other words, the site that asks you what you like and dislike must be doing something right.

But the 30 mil mark is just for starters. In addition to having all those users, iLike also announced a deal with RealNetworks’ Rhapsody that brings full-length song previews to the company’s users. It will soon be available on Facebook via iLike’s music application already in use on the social Web site.

Now, if you’re wondering what’s to keep people from using those full-length previews as their own private CD players, think again. The Rhapsody previews limit users to 25 plays per month, after which users can either sign up for the Rhapsody service or continue to go through life with 30-second song samples.

But as they say on those late-night infommercials, “But wait! There’s more.”

Along with reaching the 30 million benchmark, and in addition to the Rhapsody deal, iLike also announced a new ad platform that gives promoters, venue owners, booking agents and indie bands advertising tools to reach specific target audiences.

“The reason why we picked to announce these things on the day we announced our user milestone is the combination of them is so broad-reaching, ” iLike President Hadi Partovi told Pollstar. “It somewhat transforms our company … to touch more players in the music industry in a deeper way.”

“The consumers, they get to listen to full songs. For the artists and their labels, they get to earn royalties when consumers play the music. For promoters and venue owners, we now have a self-service tool for promoting concerts,” Partovi said. “And for Web site developers, who we’ve never really had a relationship with in the past, we’re going to build a system that helps us syndicate our existence beyond the social networks and offer it to mom & pop Web sites.”

ILike’s new ad platform allows promoters, venue owners, or anyone presenting a concert to create a multimedia advertisement targeting potential ticket customers based on location and musical tastes. When constructing the ad, the user picks the music to play with the message, when the ad runs, and even the rate for the ad from a drop-down rate card.

“Most people, I think, don’t buy advertising on the Internet,” Partovi said. “Particularly, in the concert promotion business, the vast majority of the dollars are spent on the newspapers, particularly local weeklies and on the radio. And the reason for that is other venues of advertising haven’t had the type of targeting that a newspaper or radio provides.

“And venue owners and promoters are well aware that the newspaper isn’t getting read nearly as much. But they’ve not had a good outlet for doing the same kind of promotion because the targeting and the tools haven’t been as easy or as accessible.”

And who sees the finished advertisement? Think about those 30 million users. And then think of the friends those users might might share those ads with.

Yes, Monday was a busy day for iLike, what with 30 million users, the Rhapsody connection providing full-length song previews and the new ad platform. But what excites Partovi the most?

“Me, personally?” answered Partovi. “The 30 million user part.”