WMA Plugs In

The William Morris Agency has launched the William Morris Electronic division in a joint venture with BBC Radio 1’s Pete Tong, who is also a prominent live DJ.

Agent Joel Zimmerman has joined William Morris Agency to become the WME chief. The WME group will also be led by David Levy, Tong’s responsible agent, in the London office, with Sam Kirby in the New York office and Marc Geiger in Beverly Hills.

"On the heels of our U.K. music department expansion, this is an important next step to ensure that William Morris covers all facets of the music business around the globe," WMA worldwide head of music Peter Grosslight said in a statement.

Zimmerman founded electronic artist agency Division One and has been involved with booking electronic acts for eight years. He has worked for more than two years in conjunction with WMA on its electronic roster, including Fatboy Slim, Groove Armada, Pendulum, The Crystal Method, LCD Soundsystem and Basement Jaxx.

Zimmerman brings with him clients Steve Lawler, James Zabiela, Booka Shade, Erol Alkan, Deadmau5, Lee Burridge, M.A.N.D.Y., Dieselboy, and Hercules & Love Affair.