The National Football League and Ticketmaster are making things official and launching the league’s first online ticket exchange, announced in Decemmeber.
The site will allow fans to buy and sell tickets for all 2008 games, according to USA Today, as more and more states have relaxed regulations regarding online ticket resales. Season ticket holders will also reportedly be free to resell tickets on other secondary sites including StubHub and RazorGator without fear of losing their season tickets.
"Over the last 5-10 years, the secondary ticket market has gotten to the point where this is an important amenity for our fans," NFL executive VP Eric Grubman told USA Today. "It’s really become an essential way a fair number of our fans choose to buy tickets – or sell excess tickets."
As much as 10 percent of all NFL tickets were moved on the secondary market last season, the paper reported.
In other ticket news, the governors of North Carolina and New Jersey recently signed measures that legalize secondary market ticket sales over the Internet. In North Carolina, the legislation puts in place some consumer protection regulations, prohibits the use of automated bot programs and sunsets after one year. The New Jersey law requires those who resell more than 30 tickets per year to obtain a broker’s license.