AEG Partners With Poway Center

The upcoming season at the 800-seat Poway Center for the Performing Arts near San Diego will get a boost from a recent partnership between the venue and AEG Live.

AEG has agreed to assist the center’s POW! Foundation in securing performers for its 2008/2009 Professional Performance Series, beginning with a concert featuring Judy Collins and Leo Kottke in September.

“AEG Live’s clout in the talent marketplace will enable the foundation to bring intelligent entertainers like Judy Collins to Poway that we could not afford to book on our own,” Poway executive director Henry Korn said in a statement. “Our new partnership is unprecedented and represents a match made in heaven.”

The partnership also means AEG has a new room to fill in San Diego. The promoter has had a significant presence in the region, including at Qualcomm Stadium, San Diego Sports Arena, 4th & B Concert Theatre and Valley View Casino.

Other upcoming performances presented by the POW! Foundation will include Kris Kristofferson, Natalie MacMaster and Los Lobos’ David Hidalgo and Louie Perez.