ICM Acquires MVO

International Creative Management acquired the Marsha Vlasic Organization September 9 and named Vlasic senior VP of concerts.

Vlasic has shuttered her office and is working from ICM’s New York headquarters, reporting to concerts division chief Steve Levine. She has been named head of the newly formed contemporary rock division.

This is a homecoming of sorts for Vlasic, who worked at ICM before forming MVO. Clients following her to the agency include Ozzy Osbourne, Elvis Costello, Moby, Ben Folds, Iggy Pop, Lou Reed, Muse, Neil Young, Regina Spektor, Van Morrison and The Strokes.

“Marsha is a pioneering powerhouse in the music business, and joining her expertise and extraordinary roster with our existing businesses and team underlines ICM’s commitment to creating tremendous value and opportunities for our clients,” ICM President Chris Silbermann said in a statement.

“I am excited to rejoin ICM and provide additional opportunities for my colleagues as we continue to build and expand the Concerts department,” Vlasic said. “I look forward to collaborating with ICM’s other departments to provide premium representation for my clients.”