AEG Inks Freedom Hall Deal

AEG has signed a long-term agreement with the Kentucky State Fair Board to book and market shows at Freedom Hall, with reported plans to do the same for a downtown arena development in Louisville set to open in 2010.

The deal will bring a minimum of 10 acts per year to Freedom Hall, which currently hosts eight to 10 concerts annually with profits of about $1.25 million, the Courier-Journal reported.

AEG will also advise the fair board on ticket sales, suites and sponsorships at Freedom Hall. The deal does not include concert bookings at the Kentucky State Fair.