Jets PSLs Go On The Block
The New York Jets have partnered with StubHub to auction personal seat licenses for 2,000 of the best seats in the team’s new $1.6 billion stadium at the Meadowlands, scheduled to open for the 2010 season.
The seats, dubbed the Coaches Club, will place fans on the sideline behind the team’s bench and include access to an exclusive lounge and patio as well as complimentary food, beverage and VIP parking.
The auction will open with a minimum bid of $5,000 per seat license in order to prequalify bidders, the team said. Seats will be auctioned in minimum lots of two on StubHub Oct. 19-27. On top of the PSL costs, owners will pay up to $700 per game for tickets. Fans with PSLs are given rights to buy season tickets as long as the team plays its games there.
“Facilitating this first of its kind auction once again supports StubHub’s commitment to innovate in the ticket industry,” StubHub prexy Chris Tsakalakis said in a statement. “The Jets’ unique approach will break new ground in the primary ticketing market when the buyer decides what the seat is worth.”
The team is reportedly expecting the best PSLs to go for more than $25,000 each.
While the Jets previously announced the team would not sell PSLs for the stadium’s 27,000 upper-bowl seats, it looks like the Giants, which will share the new stadium with the Jets, plan to make PSLs a necessity even for the “cheap” seats.
Giants President John Mara recently told the New York Times that privately funding the new stadium required doing “something significant with ticket prices or PSLs.”
The Giants will reportedly charge between $1,000 and $20,000 for personal seat licenses, plus $85 to $700 per game ticket.