UEG Hires Roosa, Loncao, Zaruk

Management firm Union Entertainment Group has made three major hires.

AEG Live’s Brad Roosa, who handled buying and promotion for the Southwest, has joined UEG as VP of touring operations and artist manager.

Roosa oversaw much of the last tour of UEG client Nickelback. Dave Loncao, co-manager of John Mellencamp, joins the company as VP of promotion.

Loncao helped build Roadrunner Records, which has Nickelback on its roster, at least until the band’s contract is completed.

Meanwhile, Kevin “Chief” Zaruk, Nickelback’s tour manager, joins UEG as artist manager, bringing client Hinder with him.