Nielsen Shakeup?

Nielsen Business Media is reportedly discussing consolidating its brands, which include Billboard, Hollywood Reporter and Backstage, in order to streamline operations company-wide.

The restructuring could include consolidation of editorial staffs but it’s not known if layoffs will be a part of it, according to Folio magazine.

“We are exploring ideas for a new content strategy across all of Nielsen Business Media’s 40 brands that could include the creation of a content center across the organization,” a spokesperson told Folio. “Our objective is to provide opportunities for investment in our editorial capabilities, including investing in new tools and technology that will make us stronger, faster and more nimble in producing content across our brands.”

A decision regarding the reorganization could come at any time.

Nielsen began downsizing in December 2006 reportedly to eliminate 4,000 jobs. The company was said to be nearing that mark in April, according to Folio.