AEG Sets Up In Birmingham

After recently signing a three-year agreement to recruit new concerts to the Birmingham-Jefferson Convention Complex in Alabama, AEG has signed a letter of intent to open a black box theatre in the proposed Forge district.

The theatre is expected to book smaller acts that wouldn’t fill the BJCC.

There are plans to build the $42 million Forge district on BJCC-owned land nearby, according to the Birmingham News. This is also next to land where the BJCC and city of Birmingham are trying to build a $550 million stadium.

Performa Entertainment Real Estate secured commitments from three-fourths of the prospective tenants of the 130,000-square-foot district. One new tenant is funnyman Jeff Foxworthy, who recently signed a letter of intent to open a restaurant in The Forge.

“It will be a family restaurant focused on Southern cooking. It will be a great fit for our district,” Performa Entertainment Real Estate CEO John Elkington said, according to the News.

In August the BJCC announced it had reached an agreement with AEG in which the company will assist in identifying new revenue streams and increasing the number of events at its facilities.

AEG will receive 50 percent of net profits for events it books or promotes.

AEG will not assume management of the facility under the agreement, which is nonexclusive and does not affect non-AEG events at the BJCC.

Representatives for AEG and BJCC were unavailable for comment at press time.