TM Goes For Fee-Free Ticketing

Irving Azoff was hired as CEO of Ticketmaster Entertainmen t less than two weeks ago and already the first change is under way, with the Eagles experimenting with a no-fee ticket at an upcoming concert.

The band is expected to play Greensboro Coliseum in North Carolina Jan. 17 and tickets went on sale Nov. 7.  Azoff has vowed to make the newly named Ticketmaster Entertainment more fan friendly according to the Wall Street Journal, and the sale was reportedly touted with the announcement “This is a no-fee event! The price you see is the price you pay.”

Tickets are $60 to $190 but, unlike top dollar tickets at other tour stops, which are about $185, there is no hidden service fee.

TM President Sean Moriarty said in a 3Q conference call that the date was the first foray into all-in ticketing.  The fee traditionally is divided between TM and others involved in the concert and, as noted in the WSJ, it is uncertain if the experiment will just tack on the extra fees to the face price.