New Ford Sponsor Uncertain

The name on Ford Amphitheatre in Tampa, Fla., is going to change after May 9, but it wasn’t known at press time what that name would be.

Southern Ford Dealers, a co-op of 101 Florida car dealers, bought naming rights to the new shed in 2004 for $3.875 million, according to the Tampa Tribune, but the auto dealers will not renew its contract with the 20,000-capacity venue when the deal expires May 9.

Live Nation is reportedly in negotiations with a new sponsor.