CBS Combines Online Music Properties
In a statement announcing the new division, the broadcasting company stated it would “create richer and more immersive experiences for millions of music fans around the world. At launch, the combined assets of the newly formed CBS Interactive Music Group reach almost 40 million unique monthly users worldwide.”
Translated, that means CBS is combining all of its online music properties in an attempt to focus its marketing and programming muscles in a singular direction. Translated, that means the network wants its digital music sections as compartmentalized as, say, its news, sports and entertainment divisions.
On top of the newly formed division is David Goodman, who was named President of the CBS Interactive Music Group. Goodman joined CBS Radio in 2002 and has served as its president of digital media and integrated marketing since late 2007.
CBS says its Interactive Music Group will “complement” its existing CBS Interactive division, which primarily focus on technology and news; business; sports and games; and entertainment and lifestyle.
CBS Radio also powers AOL Radio and Yahoo! Launchcast Radio. Add those factors to the mix and CBS Interactive Music Group launches as an already-established online, music-delivery powerhouse.
Along with streaming music directly to listeners, CBS Interactive Music Group will also command “sideways” applications of its services, most notably as widgets enabling users to relay streams from their personal pages located at social networking sites such as Facebook and MySpace. In short, the new division wants to rule interactive radio on the Net.
“Our stations are better equipped than any of their competitors at delivering music enthusiasts a fully interactive on-air and online user experience,” said CBS Radio President / CEO Dan Mason. “With the power of CBS Interactive behind our efforts we will only get better. No other radio company has the caliber of resources of CBS and no other interactive company can own local radio like we do.”
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