CAA 360 Story Does 180
A source recently told Deadline Hollywood that CAA was about to launch a 360 deal / recording division. Or maybe not.
The recording division would be similar to 360 deals at Live Nation and Sony, encompassing “all aspects of an artist’s career – i.e., music, touring, acting, merchandising, etc.,” according to a source. CAA was going to make the big announcement soon.
“CAA has no intention of launching a record division, nor do we have any intention to finance 360 deals or own the assets of our clients,” the agency told Pollstar. “We are always looking for and creating opportunities that enhance our clients’ careers, and we will continue to do so with smart and creative partners in the industry, from record companies to managers.”