TM Partners With Priceline

Ticketmaster Entertainment has announced a deal with Priceline.com that makes the online travel services site its official travel partner.

Under the new alliance, Ticketmaster users will gain access to Priceline offerings including hotel, air and car rentals through links on the TM site.

“Roughly 20-30 percent of tickets purchased on Ticketmaster.com are for events outside of the fan’s home market so providing a convenient conduit to affordable travel information and solutions will bring a tremendous new convenience that will enhance the entire event experience,” TM president Eric Korman said in a statement.

Terms of the deal were not disclosed.