Shark Week Comes Early For Anthony

Front Line Management isn’t the only one out there landing all the talent. The Miami Dolphins have announced yet another celebrity co-owner, this time Marc Anthony.

Anthony joins Gloria and Emilio Estefan, who also bought a small stake in the club last month. New Dolphins owner Stephen Ross recently worked out a partnership with Jimmy Buffett’s Margaritaville enterprise, which included changing the name of the Dolphins’ stadium to Land Shark Stadium and giving it a tropical vacation theme.

Buffett has yet to accept Ross’ offer to become a minority owner.

Ross, a New York real estate billionaire, completed his purchase of the Dolphins in January and quickly set out to rebrand the franchise, stating he wanted “a blend of entertainment and winning football.”

He’s doing that well, as far as the New York Times is concerned. The Anthony announcement didn’t take place in Miami but at New York’s Time Warner Center – the tony mall in Manhattan – between a bookstore and the Rosetta Stone kiosk. Shoppers likely gathered because of the music that preceded the news conference, the Times said, plus the staggering amount of security.

Anthony was “almost giddy at times” about becoming a Dolphins’ owner. His wife, Jennifer Lopez, appeared for about 30 seconds to accept a football jersey.

Ross’ penchant for splashy publicity was a hit.

“Memo to the NFL: more news conferences with soundtracks,” the Times said.

Anthony will perform the national anthem on ESPN’s “Monday Night Football” Oct. 12 against the New York Jets as part of the NFL’s celebration of Hispanic Heritage Month.