The latest YouTube sensation being emailed and blogged about is called “JK Wedding Entrance Dance.”

Jill Peterson and Kevin Heinz held their wedding in a traditional venue, a church in Saint Paul, Minn., but their ceremony was far from serious. The video features the couple’s wedding party, as well as the bride and groom, making their way to the front of the church by dancing down the aisle to Brown’s 2008 single “Forever.”

The wedding party’s choreographed moves (including a somersault down the aisle from the groom) have now been viewed on YouTube 11,398,278 times since the 5-minute video was posted online a week and a half ago, June 19.

Last weekend MSNBC’s “Today” show even flew out Peterson, Heinz and their friends to re-create the wedding entrance dance outside New York’s Rockefeller Center.


Besides the fact that it’s pretty weird to feature a Chris Brown song as your wedding march considering Brown’s history when it comes to his love life, the wedding intro is super creative and it’s really neat the couple dreamed up something to make their wedding uniquely Jill and Kevin.

Brown must be glad the couple chose to use his song because it’s now sitting pretty in the iTunes top 10. The tune, from his second studio album, Exclusive, was originally released in the U.S. in April 2008.

What’s ironic is Brown’s comeback song is actually an extended version of a commercial jingle for Wrigley’s gym, which dropped Brown’s ad following the February incident. Brown originally updated the 1960 Doublemint “Double your pleasure/double your fun” jingle and then added new lyrics and turned it into the 4:38 minute “Forever” song.

According to Nielsen SoundScan, digital song sales of “Forever” jumped from less than 3,000 the week ending 7/19 (the day the YouTube video was posted) to 50,000 for the week ending 7/26. Exclusive album sales also jumped 130%.

Brown posted a YouTube video July 20, the day after “JK Wedding Entrance Dance” was posted, apologizing to Rihanna and his fans for the February incident. The apology has only been viewed 2,365,851 times.

After pleading guilty to one count of felony assault against Rihanna, Brown must now serve six months of community service with five years of supervised probation. He will be required to return to California to check in every three months in addition to attending domestic violence counseling. Brown will be formally sentenced on Aug. 5.