Virgin Moves To Molson

The Canadian edition of the Virgin Festival is being moved from its original site at Burl’s Creek Park, which accommodated camping, to Molson Amphitheare in Toronto.

Organizers reportedly cited sluggish ticket sales and convenience as factors.

The Virgin Festival, scheduled Aug. 29-30, features more than 30 artists led by Nine Inch Nails, the Pixies, and Ben Harper & Relentless7.

Past festivals have taken place in closer proximity to larger urban areas in Montreal, Halifax, Vancouver and Calgary. Burl’s Creek Park is located between the towns of Barrie and Orilla, Ontario.

“We were not seeing an increase in the trajectory we normally see, knowing what some of this talent should sell in the Toronto market,” festival director Andrew Bridge told the Toronto Star. “A lot of the anecdotal evidence suggested that a move to Toronto would make a massive difference.”

While the move will mean no camping for festivalgoers, one tradeoff is that tickets to the fest will now include ducats to the Canadian National Exhibition the same weekend.

Fans who purchased tickets for the event at Burl’s Creek Park can get a refund or use them at Molson Amphitheatre.