TicketsNow calls it “FansChoice,” and so far it looks as if the feature is limited to non-concert events. The launch features three baseball games consumers can vote on – Red Sox @ Yankees Sept. 26; Cubs @Cardinals Sept. 19 or Giants @Dodgers Sept. 19. The voting for these three games closes Sept. 13.

Simply put, you vote for the game you hope will be discounted. If your choice wins, you might be able to purchase tickets at 20 percent off.

According to the announcement from TicketsNow, the Red Sox / Yankees game has an early lead, receiving 60 percent of the votes so far.

Here’s the blueprint:

Everyone who voted for the winning event will receive an e-mail from TicketsNow telling them the details of the discount and when it will be available. However, that doesn’t mean you’re in like Flynn, for there will likely be more voters than tickets available. So the idea is to get to the FansChoice “on sale” early. The first 50 winning voters to purchase tickets will receive a 20 percent discount. Winning voters who purchase tickets but aren’t among the first 50 will receive an email giving them 5 percent off any event ticket order from TicketsNow.

Right now the FansChoice service is only for baseball games and there’s no word as to whether this service will expand to encompass all events, namely concerts, or will stick to the sports universe.

But what do you think? Everyone likes a discount, but is that enough to drive you to a secondary ticketing outlet like TicketsNow? Plus, at what price will that 20 percent discount apply to? The original box office price or a price averaged from what multiple sellers are asking for their tickets?

Finally, while this may work for baseball, do you think this concept would fly with concerts?  Gather your thoughts on the subject and let ’em rip in the comment thread below.