“Ask Jack” is a feature recently introduced on the Xcel Energy Center’s Web site. In this case, “Jack” refers to Jack Larson, the VP and general manager of the St. Paul, Minn., venue.

As the name of the feature implies, folks can “ask Jack” about events, the venue itself or general questions, such as photo policies at concerts. It’s Q&A with the GM, and it’s a wonder other venues don’t do something similar.

Recent questions posted on the “Ask Jack” feature included one from a pro wrestling fan asking Larson what his favorite match was at Raw Live; whether the venue has a lost and found; and why secondary ticketing outlets often advertise tickets for the Xcel days or even weeks before they go on sale.

“Our goal is to make the fan experience at Xcel Energy Center the best it can be,” Larson said. “We thought this would be a fun way to communicate with our guests before or after an event, and answer questions that may be helpful to many people.”

The Xcel’s “Ask Jack” feature is right up front on the home page in a box so big you can’t miss it. Not only is it fun and informative but it also puts a human face on an arena in an age when most large venues are identified with corporations and conglomerates. Every venue should have an “Ask Jack.” And if you don’t believe us, just ask, well, you know.

Click here to “Ask Jack.”