AEG’s Incited Excitement

AEG beefed up its media operations recently with the company’s acquisition of webcasting outfit Incited Media.

The plan is to merge Incited with AEG Productions to create a new company called AEG Digital Media that delivers content across major platforms – specifically television, mobile and broadband.

The deal is a natural for AEG. By incorporating a webcasting pro like Incited into its production operations, the company is combining its producing expertise with Incited’s talent for distributing content. The company’s past online accomplishments include the Live 8 and Live Earth concerts as well as last year’s Democratic National Convention.

Plus, AEG and Incited aren’t exactly strangers, having collaborated on broadcast and Web productions of The Winter Olympics for NBC, NBA Finals and several award shows.

AEG Productions prez Michael Goldfine will serve as AEG Digital Media’s top exec, while Incited co-founders Joe Einstein and Ben Rolling occupy the positions of VP of production and VP of development, respectively. John Petrocelli joins as VP of sales and business Development.

“As the demand for digital media production and distribution grows, we are now uniquely positioned to deliver a range of services that is unmatched in the industry,” Goldfine said. “We are proud to join forces and offer unparalleled capabilities in both traditional and broadband production and broadcasting while extending our reach to new clients and audiences around the world through live and on-demand video delivery over the Internet.”