MIDEM Sets Out Its Stall

After seeing numbers tumble in 2009, MIDEM looks to be turning to digital companies to help swell attendance for next February’s gathering.

Along with Germany’s Popkomm, it’s struggled to attract enough live music business delegates to offset the ever-decreasing number of recorded music biz execs.

“The music industry is continually reinventing itself and so innovation is essential,” said MIDEM director Dominique Leguern, a clarion call for the digital sector to help keep the numbers up.

It’s backed by the launch of MidemNet Lab, a new project designed for innovative digital companies. Companies are invited to send in their ideas and ongoing projects. The best 15 will be invited to present their business as part of MIDEM’s industry market.

“By staging the MidemNet Lab, our aim is to put the spotlight on young companies from around the world that are providing new solutions for the future of our industry,” Leguern explained.

The start-ups to be showcased will be chosen by U.K. consulting and research company Music Ally and a jury of entrepreneurs.