Eventim Lands Women’s Soccer Deal

Having made euro 5 million from selling tickets for the 2006 World Cup soccer matches, German ticketer CTS Eventim has agreed to an exclusive deal to sell tickets for the women’s version in 2011.

“Together we gained superb experience in connection with the 2006 World Cup,” said German Football Association secretary-general Wolfgang Niersbach.

Sixteen teams will compete at the finals, including Germany, which doesn’t have to compete in the preliminary rounds because it is the host and two-time defending world champion.

The opening match of the finals will be at Berlin Olympic Stadium, with the rest split between Augsburg, Bochum, Dresden, Frankfurt, Leverkusen, Mönchengladbach, Sinsheim and Wolfsburg. The final will take place at the Commerzbank-Arena in Frankfurt July 17, 2011.

Overall, there should be 1 million tickets available. During the first round of sales to run from Oct. 29 to January, tickets for all of a particular city’s games are the only ones that will be available.

“Our aim is to give those living around the venues a kind of preemptive right,” said Steffi Jones from the tournament organising committee. “The idea is that they can be first in line to secure the best seats and be certain of seeing all the matches in their local stadium.”