Broomfield’s New Name

Odeum Colorado has a new sponsor and a new name.

The 7,100-capacity Broomfield, Colo., venue will be named 1stBank Center, effective March 1.

AEG Live and Kroenke Sports – which partner as Peak Entertainment – announced the five-year deal Feb. 4.

The three-year-old venue was known as the Broomfield Event Center until the end of last year.