PRG Boosts LEA

German Live Entertainment Awards chief exec Jens Michow is pleased to have Production Resource Group as a major sponsor, because the company will bring state-of-the art technology to this year’s ceremony.

It’s also a chance for the New York-based, full-service provider of event technology to showcase its gear, having expanded into Germany via the acquisition of Procon MultiMedia at the beginning of December.

Procon had five outlets in Germany and also served clients in France, Belgium, Switzerland, China and South Africa.

PRG chief for Germany Morten Carlsson described the LEAs as “the best possible platform” for the company as the audience at Hamburg Colorline Arena April 15 will be solely from the German live music industry.

The nominations for Arena, Show, Festival, and Club Tour Of The Year have already been announced.

The total of 15 categories and nominees for the remaining awards will be announced within a couple of weeks.