Bonnaroo Gets Creamed

The geniuses at Ben & Jerry’s introduced its latest creation, Bonnaroo Buzz, at an invitation-only Ozomatli jam at NYC’s Bowery Ballroom April 20.

Paying tribute to the Bonnaroo Music & Arts Festival held June 6-10 in Tennessee is a blend of light coffee and malt ice creams, whiskey caramel swirls and English toffee pieces, according to a statement. Perfect after a day of promoting, um, organic hemp products.

Bonnaroo Buzz will be sold at Ben & Jerry’s stores starting May 4th and at the festival.