A Maverik In Utah

West Valley City, Utah, ended a 13-year search for a naming rights sponsor for the E Center, which will now be called the Maverik Center.

Terms of the deal with the convenience store chain were not disclosed, but city manager Wayne Pyle told the Salt Lake Tribune the agreement is “worth millions to us over a number of years.”

The deal reportedly includes exclusive sponsorship and advertising rights, prominent signage in and on the building and a new Maverik concession outlet in the venue.