Vegas’s Pure Angel

Pure Management Group, which operates an eponymous Las Vegas nightclub at Caesars Palace as well as several others in various resorts around Sin City, has been acquired by Angel Management Group to create one of the largest companies of the kind in that city.

AMG handles marketing, promotions, VIP services and event programming for more than half a dozen properties on the Las Vegas Strip including Studio 54 at MGM Grand, Hard Rock Hotel’s Rehab pool party, Wet Republic Ultra Pool, Tabu Ultra Lounge, Moorea Beach Club, miX Lounge and others.

Pure’s operations include managing LAX and Noir Bar at Luxor, Social House restaurant at Crystals at CityCenter and Coyote Ugly at New York, New York. In May, Pure announced a partnership with Red Light Management to produce a Vegas-style nightclub experience at Irving Plaza in New York City. Pure CEO Ned Collett and Red Light’s Bruce Eskowitz drew upon their backgrounds with Live Nation to expand the Pure brand in the LN venue. It’s not clear if this will continue under AMG.

However, that was more than a year after Collett and PMG management restructured the company after a widely publicized IRS investigation into allegations that bouncers were raking in huge amounts of unreported cash by accepting “gratuities” for allowing big spending tourists in Pure’s doors.

AMG’s Rehab has also come into question recently, with Hard Rock Café International suing the branded hotel that hosts the Hard Rock Beach Club over the image portrayed by the “Rehab” TV reality series.

“I’m extremely excited to be in a position to join together our collective assets and teams in order to create the largest nightlife company in Las Vegas, and along with it an exciting future for everyone involved,” said Angel Management CEO Neil Moffitt in a statement. “Our first priority will be to expand upon the success of our current venues and develop our existing brands in other territories, followed by the launch of several new Las Vegas venues in 2011.”

Pure’s Colletti didn’t immediately respond to a request for comment.

The price of the acquisition wasn’t disclosed. But the merger seems to follow the recent pattern of consolidation of venues in Las Vegas, reducing the number of smaller and independent companies. And it also makes Angel a competitor with major rivals Light Group and Tao, according to KVVU-TV in Las Vegas.