Exercise Girl

Hard Candy Fitness global gyms takes its name from the singer’s eleventh studio album and most recent release, 2008’s Hard Candy.

The chain is the result of a partnership between Madonna, her manager Guy Oseary, and New Evolution Ventures, which includes 24 Hour Fitness founder Mark Mastrov.

The first location is set to open in late November in Mexico City in the Bosques de las Lomas area. Madonna will make an appearance at the 30,000-square foot gym for its official Nov. 29 launch.

With her buff arms and teeny tour costumes, it’s apparent Madonna knows a thing or two about fitness. A press release points out that the singer developed her vision for the chain after working “out in literally hundreds of gyms around the world.”

Additional Hard Candy Fitness locations are in the works for Russia, Brazil, Argentina and throughout Europe and Asia. The chain aims to create opportunities and local partnerships for facilities that combine fitness, fashion and entertainment.

“Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere,” Mastrov said.

Hard Candy Fitness center will feature private, group and dynamic training with traditional classes such as Zumba, Latin Moves and Cardio Kickboxing, in addition to new programs designed specifically for the chain. The facilities will include a juice/bar café, Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeira and the newest trends in Yoga.