Snowmass Enlists AEG

Jazz Aspen Snowmass, which presents a Labor Day weekend festival in Aspen, Colo., and a May festival in Sonoma, Calif., has enlisted AEG Live to help program the events.

JAS believes the collaboration with AEG Live, which has its Rocky Mountains office in Denver, will enable the jazz festival to book bigger names without being in direct competition with the national promoter.

“We now have a great partner and a great company that we are working with that produces festivals all over,” JAS President/CEO Jim Horowitz told the Aspen Daily News. “This relationship gives us the opportunity to be part of the discussion with bands now.”

Horowitz described the collaboration as a consulting arrangement that will include AEG Live’s San Francisco office for the Sonoma fest.