Superpages Center Gets New Energy Center in Dallas has a new sponsor and a new name, Gexa Energy Pavilion.

The Live Nation-owned shed has gone through several names since it was christened Coca-Cola Starplex Amphitheatre in 1988, including Starplex and Smirnoff Music Center.

Gexa Energy is a Houston-based electricity provider. Terms of the three-year deal were not disclosed.