Features
TM Banks On La Caixa
Ticketmaster is buying Spanish ticketing company ServiCaixa from savings bank and financial services group La Caixa, and sealing a multi-year deal to sell tickets through the bank’s 8,100 automated teller machines.
The deal combines Ticketmaster Spain – previously known as TickTackTicket – and ServiCaixa, although it’s still subject to Spanish antitrust approval. The financial details of the deal were not disclosed.
The move fits the strategy of Live Nation Entertainment, the company formed when LN merged with Ticketmaster.
Live Nation has had a major presence in Spain since buying Gay Mercader’s Gamerco in 2007, which has a long-term relationship with the La Caixa company.