Goldenvoice Near Deal For Fest

AEG Live subsidiary Goldenvoice, known for the Coachella Valley Music & Arts Festival and Stagecoach country music fest, is putting the final touches to a deal that will bring a multiday festival to the Great Park in Irvine, Calif.

Goldenvoice CEO Paul Tollett told Pollstar the Orange County Great Park directors gave Goldenvoice a “vote of confidence” March 17, but nobody has signed on the dotted line just yet. It’s a little early in the game. If Goldenvoice is looking at a festival like Coachella, or something completely different, it’s hard to say.  According to Tollett, Goldenvoice will begin the creative process in the weeks and months to come.

“I can see the park from my house,” Tollett said. “I’m pretty excited. No. I am excited.”

Goldenvoice will pay the Great Park a flat fee of $750,000 per year as well as $3 per person for paid attendance between 150,000 and 299,000 per year, according to the Orange County Register. The payment climbs to $5 per head for attendance between 300,000 and 500,000. Goldenvoice has agreed to produce one to five events per year and contribute to improvements to the park.

Live Nation and C3 were among the companies also bidding for the contract.