Phoning In Food

Concertgoers that don’t want to miss any of the action during a show now have an option to purchase concessions from their cellphones while seated and have them delivered by venue staff.

Mobile Bytes, a company that develops food and beverage applications, recently debuted its “Never Miss A Moment” app for iPhone and Android smartphones.

During the launch of the app at the Celebrity Theatre in Phoenix, the venue reportedly saw a 44 percent overall increase in per person F&B sales compared with a recent show.