LN’s Discount Deal
Live Nation Entertainment has joined the online discount craze by partnering with Groupon to develop a new concert ticket deals site – GrouponLive.
The site will offer consumers access to special discounts on tickets to local concerts and events, the companies announced in a statement.
The site is also expected to provide merchants and venues with a new option for “driving ticket sales across a wide range of events,” Live Nation CEO Michael Rapino said. “Our success is based on selling tickets and filling seats and GrouponLive gives us another platform to achieve this.”
GrouponLive is expected to launch before the summer concert season. Terms of the deal were not disclosed.